About
Meg stands for
Modern Exercise Goods
It’s a movement.
We are a modern brand that considers all aspects of production and consumption, using materials that are sustainably sourced and biodegradable or recyclable. We want to set the bar high and encourage other brands to do the same.
To us, exercise means anything that gets your blood pumping. From walking your dog, to running a marathon, to dancing with your friends. We want to keep you moving with products that fit seamlessly into your lifestyle and aesthetic.
Our goods are good for you and your environment. We will never create products for the sake of it.
“Recovery isn’t only for athletes. If you're an active person, we believe it should be an essential part of your routine towards long-term, sustainable movement. Recovery shouldn’t be a chore, it should look and feel good.”
Gab, Co-founder
Our team
Gabriel
Co-founder
Gab is Melbourne born and bred and spent his Masters degree at RMIT researching the role technology plays in injury prevention and rehabilitation. Gab works with brands in the run, cycle and adventure space in London and beyond. Don’t get him started on the Tour de Anywhere… unless there’s a cycling trivia question you need answering.
Lillie
Co-founder
Lillie hails from London, studied in Edinburgh and started her career in Melbourne, working for a renewable energy startup. Back on home turf, she works in the non-profit space focusing on improving social well-being in the UK. Believe it or not, she loves cork even more than solar energy.
Our story
Feeling frustrated with the lack of sustainable exercise equipment available, we established sure. project in Melbourne in 2018.
Based on research and testing conducted at RMIT University, we designed and developed Australia's first cork roller. We then added cork massage balls and yoga blocks to our range and quickly built a community of stockists, seeing our products in more than 40 studios and stores across Australia and New Zealand.
In 2019 we moved to London and launched our second warehouse in the UK, serving customers in Europe and beyond.
After some unfortunate pandemic-related delays, we were finally ready to relaunch as Meg and keep growing our brand.
There’s lots more to come from us… watch this space!